The NYMWIT rolls the Timer Die and turns the Timer to the number rolled after the letters are picked. (Add an extra 5 seconds if it's a Word Card round.) This does wonders for making those NOODLES even sillier.
If a player doesn't finish in time, don't disqualify them (perhaps just whistle your favorite game show theme music to get their creative juices flowing).
(Of course, this whole timer thing is optional)